Sales, optins or what ever you want to see happen will no doubt improve if you employ social proof which means testimonials. If you want to make the most of your efforts, then you will need to know a few things about testimonials and how to get them. Read carefully because what you are about to discover can really transform your conversions.

If you're selling more than one product or service on your website, and have different revenue streams, then it's obvious that your target audience will differ too. It is quite possible to get a real cross section of markets on your site. For instance, one of your products may be aimed at solving one problem, while the other could be a membership site on a different sub-topic. Any testimonials you do acquire really should be on the same page as the product purchased. It is impossible to control the feedback you get, so make the most of it and use them wisely.

Always remember that a testimonial used with an image of the person will have more weight than one without. The reason for this is, people are always cautious when reading any testimonial and want to be sure that it's from a genuine customer.

It is true that some will even think real photos of real people are not real, and there is nothing you can do about that. Keep in mind that data like this was proven to be correct before the internet existed. According to law, in the US, you need to secure proper authorization in order to use any person's photo on your site.

There are small things that can affect the overall results that you get when you approach your customers for a testimonial. Sometimes people don't really want to give away a testimonial, but they're more than willing to share their story. More often than not using the very direct approach with people when asking for this just does not work.

If you think about it a little, you will see there are many ways you can talk to people and obtain cooperation. People want to know about the successes of others and not so much about testimonials.

Sometimes you have to take positive action to get what you need for your business, and this case is no different.